Digital Marketing Project Report

Company:

Pressed Juicery

Project Duration:

3 months (Feb 2025 – Apr 2025)

Objective:

Increase brand awareness and drive online sales through targeted digital marketing campaigns.

Key Actions Taken:

• Launched multi-channel social media campaigns (Instagram, Facebook, TikTok)
• Created targeted Google Ads campaigns focusing on local and health-conscious consumers
• Improved website UI/UX for better mobile conversion rates
• Email marketing with personalized offers to existing customers
• Collaborated with 5 micro-influencers in the health & wellness niche

Results:

Metric	Before Project	After 3 Months	% Improvement
Website Traffic (monthly)	12,000 visits	18,500 visits	+54%
Social Media Followers	15,000	23,200	+54.7%
Online Sales Revenue	$45,000	$65,500	+45.5%
Email Open Rate	12%	22%	+83.3%
Conversion Rate	1.2%	2.1%	+75%

Summary:

Our digital marketing initiatives successfully boosted Pressed Juicery’s online presence and sales within three months. The integrated approach combining social media, paid advertising, and email campaigns drove higher engagement and improved conversion rates, contributing to a significant revenue increase.