Market Research Project Report

Client:

BlueBottle Analytics

Net Worth (Oct 2024):

₹20,00,000 (approx.)

Project Duration:

3 months (Jul 2024 – Sep 2024)

Objective:

Conduct in-depth market research to identify emerging trends and growth opportunities in the SaaS analytics sector.

Key Actions Taken:

• Analyzed competitor positioning and market share
• Conducted customer surveys and focus groups (500+ participants)
• Evaluated industry growth drivers and barriers
• Developed detailed SWOT analysis for new product launches
• Provided actionable insights and recommendations to optimize market entry strategies

Results:

Metric	Before Project	After Project	% Improvement/Change
Market Knowledge Score*	45%	85%	+89%
Identified Growth Opportunities	2	7	+250%
Customer Satisfaction (surveyed)	68%	74%	+8.8%
Strategic Recommendations Implemented	0	4	Completed

*Market Knowledge Score measured via internal client assessment survey.

Summary:

The market research project provided BlueBottle Analytics with comprehensive insights into their competitive landscape and customer needs. The actionable recommendations empowered the client to explore new growth avenues and better position their SaaS products for success in a competitive market.