Marketing & Reporting Project Report

Company:

InsightEdge Solutions

Company Profile:

A new startup providing integrated marketing, reporting, and journalizing services for small and medium enterprises.

Project Duration:

3 months (Jan 2025 – Mar 2025)

Objective:

Develop and implement effective marketing strategies while providing detailed reporting and journalizing for client decision-making support.

Key Actions Taken:

• Launched targeted digital marketing campaigns across social media and email platforms
• Developed comprehensive marketing performance reports with actionable insights
• Implemented automated journalizing processes for accurate financial tracking
• Provided regular client consultations to optimize marketing ROI
• Trained client teams on interpreting reports and maintaining journal records

Results:

Metric	Before Project	After 3 Months	% Improvement
Marketing Reach (monthly impressions)	5,000	25,000	+400%
Lead Conversion Rate	1.5%	3.8%	+153%
Reporting Accuracy	80%	98%	+22.5%
Journalizing Efficiency	Manual & slow	Automated & timely	Completed

Summary:

InsightEdge Solutions successfully enhanced client marketing outreach and lead generation through targeted campaigns. Their comprehensive reporting and automated journalizing improved decision-making accuracy and operational efficiency, providing a strong foundation for client growth.